Step 2:  Identify SRI Aims

Aim: To identify relevant SRI strategies

Action: Use Fund EcoMarket tools to fact find clients’ SRI Aims


For clients with an interest in SRI, green or ethical investment you need identify what areas of SRI most appeal to them and identify possible fund options.


To help advisers to do the sriServices has created an on-line tool for advisers – the Fund EcoMarket tool.  The tool is a comprehensive SRI fund database, but includes a “supplementary SRI fact find questionnaire” – which comprises 21 tick box ‘high level’ indicator questions.

Clients should select the phrases they feel most closely represent their ethical, social, environmental or religious views or ‘SRI aims’.

Fund EcoMarket uses this information to identify the three best fit SRI Styles (EcoStyles).

If Style preferences are already known advisers can select the ‘Style’ option rather than completing the questionnaire.

If you prefer your client to complete this questionnaire in their own time you can offer them the url  so they can go through the fact find questionnaire at their own pace.  This microsite also includes brief explanations of the SRI Styles.


Adviser Tips:

Do not expect your client to be aware of what is available.  They may only have heard of screened ethical funds but in practice be more interested in other approaches.  It may be appropriate for you to explain the different areas of SRI – different clients will require different levels of detail.  You may wish to discuss the issues and, or approaches , or prefer to move straight to discussing the various green and ethical SRI/Eco styles that are available.


At the end of Step 2 you should know what areas of SRI your client is most interested in and have a list of possible SRI fund options.

Proceed to step 3/3



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This information is for use by UK professional financial advisers only. SRI Services is not authorised to give investment advice, if you are an individual investor you can find an IFA on The information on this site does not in any way constitute advice or recommendation. The information and tools are intended to compliment, not replace existing adviser information sources. Investment decisions should not be based on the information contained on this site alone. Please confirm fund information with fund managers. We cannot be held in responsible for advice given as a result of using this site and are not responsible for the content of sites linked to this service, we do however of course take every effort to ensure the content of this site is as accurate as possible at time of publication.